Reporting is one of the first steps of working with data when it comes to marketing. It is based on the collection and organisation of data points to start understanding data and turn it into information to tell a story.

• Bring all your data together from in a visual and easy to read format
• All your variables and Key Performance Indicators in one place
• Comparison data from different time periods, devices, locations and more

Analysis is the step that happens after the report has been created. It is the process of searching the report and data to start to tell a more complex story. Analysis looks for interactions between the various data points to see how they influence each other.

• Analyse the data point to turn it into information
• Understand why the variables are changing (increasing, decreasing, etc.)
• Identify whether there is a direct correlation with what initiatives, campaigns or changes are working or not

Insight is the last stage of data and brings understanding. It can create a miraculous amount of understanding to your operations. It is the cumulation of analysis of the data over time and can be broken down into predictive or preventative in nature.

• Make that information into actionable insights
• Helps with strategy and planning to establish what to do next
• Are you generating  a Return on Investment? Insights will be able to tell you