The main aspects of a successful PPC campaign is keyword research. This is where a choice of the best keywords to bid on that are most likely to result in clicks and conversions. Keyword Research is generally a science as well as art when brought together.

Why Carry Out This Service?

By understanding your customers and predicting which terms they’re actually typing into the search box, allows an increase of the chances of conversion. This is the best way to ensure that your ads are shown in the right place and at the right time when they’re searching for the kinds of products or services you offer.

How Is It Done?

A detailed and effective keywords research will be done by analysing the Website, your goals, targeting location, and Audience types as well. You will get all highly intent keywords relating to your Campaign goals, ready to use in Google Ads.

Areas we look into (but not limited to):

• Search volume
• Estimated Clicks,
• Impressions
• Other necessary stats of the keyword dataset

We utilise a number of industry standard and unorthodox tools to understand where search demand is, the cost attributed to those terms and how competitive those terms are. By generating this information in an easy to read document, we’ll be able to advise what is the best option for your brand moving forward.

When Can It Take Place?

Depending on the campaign and other variable, it will generally takes about 1 week for delivery.

Please Note: keyword research is included within the initial PPC Audit. If you are looking to carry out a PPC Campaign, please get in touch as this product is included within packages saving you £££.