Content is king as they say. This is because if your content is of good quality, targeted to it’s users and provide sufficient insight and structure, Google is more likely to pull information from it for the knowledge graph (snippets at the tops of Search Engine Results Pages) and ranking the web pages higher.

Why Carry Out This Service?

The content gap analysis will determine what you are ranking correctly for and then provide insight into what could be improved and where you have gaps. It will cover themes and search volume which will help determine if you want to include these areas in your content strategy. This will help to increase your web visibility and potential rankings

How Is It Done?

We’ll analyse all the content on your web site and then provide insights and recommendations on what you could do to improve your content. This will be presented in a document which you can then give to your content team to create new content or implement within your overall strategy

When Can It Take Place?

Depending on how large your site is, it generally take about 2-4 week(s)