Keyword Research is one of the main elements of SEO. It looks into identifying popular search terms and phrases that people are more likely to enter into search engines. This is an attempt to figure out what to rank for.

Why Carry Out This Service?

By researching into the terms that people use, it allows you to gain a better understanding  of how high the demand is for a certain keyword and how hard it would be to generate rankings with the Search Engine Results Pages. The research isn’t only about verifying how many searches a particular keyword has but more about exploring the different ways and language people use to research into an idea or topic. Ultimately, if you know what people are searching for, you can create targeted content that will drive the right traffic to your website and is more likely to convert.

How Is It Done?

We’ll use a variety of topics and main keywords to create an analysis of what terms people will use for your site. We’ll need the main terms that will help identify the area and we’ll do the rest. You’ll receive an easy to read document outlining what we believe based on real data are the best terms to target and use within the content and optimisation of your site

When Can It Take Place?

Depending on how many terms and how large your site is, it generally takes about 1-2 weeks